Colorful World of Color Psychology
Color can be said to be a non verbal form of communication that not everyone can understand but has its own significance. We are surrounded by colors all the time and colors we surround ourselves with reflects our behavior and thoughts. The meaning of color is not the same for everyone, it varies from person to person, culture to culture, place to place. For example: In India black is seen as a color for bad luck, whereas in western countries it is a sign of luck.
The Color Psychology and Consumer Psychology goes hand in hand. Marketing industries can easily control the behavior of consumers by just using the right color which can influence a human’s mind to buy the product.
Red color signifies excitement, passion, determination, ambition, danger, energy, and action. It increases metabolism and raises blood pressure. Red color in marketing is used to grab attention. For example, Red color used for stop signs, fire engines, the warning sign.
Orange signifies communication, optimism, superficiality, creativity, pessimism, adventure, enthusiasm, success, and balance. The color orange adds a bit of fun to any picture, website, or marketing material it’s on and is used as a secondary attention seeking color after red. For example, Hindus use orange color as Tilak while performing rituals, whereas cartoon channels use it to add fun and seek attention.
Yellow signifies feelings of happiness, positivity, optimism, and summer, deceit and warning, impatience, criticism and cowardice. In marketing yellow color helps your website visitors feel positive and it can also be the background or border for their website design.
Pink primarily is thought of as a female color. It signifies femininity, playfulness, nurturing, immaturity and unconditional love. In marketing, pink is used as logo color, in website design, or to highlight but is often used as a packaging color for feminine products. For example, Barbies and dolls have packaging of pink color to attract girls.
Green represents nature, money, fertility, health, and generosity, balance, growth, self-reliance, and possessiveness. In marketing, green color goes well with their nature and helps to attract nature enthusiasts. Similarly, Brown is also often used for natural products and food. It usually relates to nature, comfort, security, protection, and material wealth
Purple represents imagination, creativity, immaturity, power, nobility, luxury, wisdom, and spirituality. It can cause feelings of frustration, and arrogance that’s why it is mostly avoided by companies.
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Blue is the color of trust and peace. It can suggest loyalty and integrity, conservatism, and frigidity. It can help the brand to gain trust, reliability, and represent relaxation.
White showcases purity, innocence, wholeness, goodness, cleanliness, and humility. It is usually used as background by websites to maintain design and show goodness.
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Black color represents mystery, secrets, power, elegance, and sophistication, sadness and anger. Black is the most popular color for text as it’s an easy color to read. Similarly, Grey can be used for font color, headers, graphics and helps to maintain clarity and neatness. It usually represents neutrality, balance, compromise and loss.
Other colors like, Silver signifies fluidity, emotional, sensitivity and mystery.
Turquoise represents communication, clarity of mind, impractical and idealistic mindset. Indigo is the color of intuition, ritualistic and addictive. Gold is the color of success, achievement and triumph, prosperity, luxury and quality, sophistication, value and elegance.
